January 2021

Most common mistakes in Birthday emails (and how to prevent them)

Who doesn’t like presents, right? Having a birthday campaign with a discount code that works can increase your revenue, so you want to do it right. These are a few of the mistakes I’ve seen the past year: Showing up empty-handed Not knowing your subscribers’ birthdays Landing pages that don’t work A generic discount code Timing flaws Showing up empty handed A birthday email without a discount or at least… Read More »Most common mistakes in Birthday emails (and how to prevent them)